Released on = August 18, 2006, 12:42 am

Press Release Author = Grace Navas

Industry = Consumer Services

Press Release Summary = If you will start searching Google for the topic of car
insurance you will obtain about 294 million results. Now that is impressive. How
many of these sites actually manage to make a profitable business and how does the
future of the online car insurance industry looks like are questions which Jason
Chen, webmaster of super-value-insurance.com tries to answer.

Press Release Body = August 18, 2006 - The online car insurance business is one of
the most competitive on the world wide web. Almost all the dealers that have an
offline presence have extended their presence to the online medium and there are
plenty of dealers that rely on the web medium alone. Super-value-insurance.com is
one of the later.

In this highly competitive market have the players reached maturity? Jason Chen,
webmaster of the website has a conclusive answer: "Yes and no. There are plenty of
good dealers out there, but there are also many websites who do not directly sell
insurances but rather make a living as an affiliate. There is a sort of symbiosis
going on here: the direct sellers attempt to sell their own products, while
affiliates concentrate on obtaining the best deals as these are the ones that sell
best".

The online car insurance industry is not all about selling insurances. The internet
itself is seen as one of the best way of obtaining relevant information about
certain topics like what sort of events trigger the rise in the premium and so on.
In this case super-value-insurance.com took a mixed approach, the same Jason Chen
explains: "We consider that when a user searches for the best deal for a car
insurance policy, he or she will not be interested only by the quote itself, but
will also need additional background information. This pattern seems to be working
as we extended our business to other fields in insurance. Car insurance remains
though our most successful sector though."

Despite the huge online presence of the car insurance business, there are still many
misconceptions in the eyes of the average American. For example, many people still
feel that they are supposed to call the insurance company even for minor incidents,
blissfully unaware that this will raise their insurance cost. "Our most challenging
task", the same Jason Chen comments, "is to transform the insurance buyers into
informed insurance buyers. Our customers really appreciate our effort and this is I
guess the key to our success".

About Super-value-insurance.com

Super-Value-Insurance.com provides nationwide service that enables consumers to shop
online for auto insurance, home insurance, health insurance business insurance and
life insurance. Our premium quotes come directly from America\'s top insurance
companies. Consumers can compare instant, side-by-side rates and purchase them
online right away.


Web Site = http://www.super-value-insurance.com

Contact Details = Grace Navas
Vice President of Marketing
Email: editor@super-value-insurance.com

Phone:4165717219
Fax:4165140879
6390 Barringtun Run,
Alpharetta, GA,
30005
United States